Private- & Hobby-Based Social Media

In some ways, the internet broadens our world and helps us connect with clients, market, and create a supportive and awesome community. In other ways, it can create an unintentional fishbowl. If your client is in their 20s, 30s, or younger, without a doubt, social media is a part of their lives. Social media is so mainstream and normalized now. Do social workers have an ethical responsibility to restrict themselves from enjoying online hobbies that “regular” non-therapist folks can? Social med…

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How to Show Up As Yourself In Videos

It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.

In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy phot…

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You're Already a Good Writer

If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:

  • Curious about people;
  • Interested in sharing information and inspiration; and
  • Able to construct a coherent narrative.

That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too. Before becoming a therapist I made my living as a freelance writer, which included a 4-y…

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5 Ways to Dance With Your Fear of Online Marketing

Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully.  He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well.   When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me gla…

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Using Social Media to Build Your Practice

People often ask me about our social media presence as private practice therapists. Which platforms to use, how often to post, what to post, etc. At least 50% of the time, the person asking then tells me how much they don’t want to use a specific platform, how much they hate social media, how they don’t want to turn their relaxing Facebook time into business. Much like my email list stance, I’m about to say something unpopular: you don’t have to leverage social media to build your business. Yes,…

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