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Episode #312: Are There Ethical Ways for Therapists to do Brand Sponsorships on Instagram?
Have a large IG following & wondering if it's ethical, as a therapist, to do brand deals & sponsorships? Allison weighs in & offers her two cents in this week's Ask Allison episode of the podcast.
Sponsored by:
TherapyNotes™
For free resources, including our weekly worksheets & our 3 Steps for a Full Practice training, visit www.abundanceparty.com/free.
Don't Worry About Your Follower Count
Marketing on social media can feel challenging. Social media can be an...interesting place, but it's also a place where our ideal clients spend a lot of time. Reaching your ideal client on social media can also really boost that imposter syndrome - wouldn't having more followers make you seem more authoritative, more an expert? Is having a low follower count keeping you from marketing on social media?
Just keep in mind, every non-celebrity you follow who has thousands, tens of thousands of follo…
What to do When you Need a Social Media Detox
The best possible thing you can do for your practice is to make choices that keep it sustainable. Is social media bringing clients in the door? Is it the kind of marketing you want to be doing?
Let’s say social media IS bringing clients in the door. Let’s say it’s your biggest referral source. Let’s say you DO love it but it can be a bit much sometimes.
The answer is ABSOLUTELY you can take a break. You can just take a true break and have a gap in your feed or you can schedule posts out ahead of…
Episode #277: Becoming a TikTok Therapist Influencer with Ryan Allen
At the time of this recording, podcast guest & Inner Circle graduate Ryan Allen (aka @preschooltherapy) had 706,400 TikTok followers. In this episode, he shares with Allison how he grew his following, how it has impacted his practice, & how he manages this busy side of his business.
Sponsored by:
Brighter Vision
TherapyNotes™
I became a child therapist because I wanted to help kids in those crucial years when their brains are still malleable and they are able to…
Episode 266: Advice for Creating More Online Content?
Facebook posts, blogs, Instagram Reels - oh my! Creating online content can be overwhelming, y'all - maybe even a bit scary. In this Ask Allison episode of the podcast, Allison is sharing her tips & tricks for how to make content creation both manageable & fun.
Sponsored by:
TherapyNotes™
Want to build the private practice of your dreams? The Abundance Party can help! Learn about our most popular membership offering here: https://www.abundanceparty.com/
Is it Time to Hire a Social Media Manager?
Social media marketing can fall in that funny category of feeling like work all the time or feeling like you're not actually 'working' if you're scrolling Instagram. If you're getting a lot of clients through your social media and you feel like you spend almost more time on your phone than you do on the things you’d rather be doing, it might be time to hire a social media manager.
When hiring a social media manager it's important to know if they’re going to be able to create the content that …
Private- & Hobby-Based Social Media
In some ways, the internet broadens our world and helps us connect with clients, market, and create a supportive and awesome community. In other ways, it can create an unintentional fishbowl. If your client is in their 20s, 30s, or younger, without a doubt, social media is a part of their lives. Social media is so mainstream and normalized now. Do social workers have an ethical responsibility to restrict themselves from enjoying online hobbies that “regular” non-therapist folks can? Social med…
How to Show Up As Yourself In Videos
It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.
In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…
You're Already a Good Writer
If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:
- Curious about people;
- Interested in sharing information and inspiration; and
- Able to construct a coherent narrative.
That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too. Before becoming a therapist I made my living as a freelance writer, which included a 4-y…
5 Ways to Dance With Your Fear of Online Marketing
Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully. He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well. When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me gla…
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