Episode #487: Speak Now: Discover How To Make Your Copy Sing, feat. Jenn Fredette
In today's episode, guest Jenn Fredette shares where to start with your website copy & why therapists are better than almost any other business owner at messaging.
PS: Here's a freebie from Jenn!
Sponsored by:
Heard: Use promo code ABUNDANCE for 1 month freeSponsored by:
TherapyNotes®: Use promo code Abundant for 2 months free
Want individualized support? Join Party+! Learn more here: https://bit.ly/3rrsqK2.
I sat in my therapist’s office, crying, wish…
Episode #423: Keys to a Successful Website, Feat. Melissa Kelly
Web designer & developer Melissa Kelly joins Allison on today's podcast to share some tips & tricks for creating a successful website while specifically examining the importance of design.
Sponsored by:
TherapyNotes™
Join the Abundance Party & fill your practice. Learn more at https://abundancepracticebuilding.com/abundanceparty & get 40% off your 1st month with coupon code SPRING.
If you’re curious about how I went from being a therapist to becoming a web designer, thi…
Episode #341: Fear of Specificity
Abundance Community member Erica joins Allison today to tackle her fear of specificity. Tune in as they discuss who to leave out when you niche, what to be specific about & what not to be specific about on your website, & how to keep your website about your clients, not you.
Sponsored by:
Money Nuts & Bolts: Grab your spot in Linzy Bonham’s FREE 1-hour masterclass, “The 4-StepFramework to Get Your Business Finances Totally in Order" by visiting: https://register.moneyskillsfortherapists.com/…
Common Website Copy Mistakes
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully.
Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy.
The 3 major problems I see in therapist copy, a…
Episode # 231: Great Photos for Your Website with Jenny Levine
You want your clients to be relaxed & comfortable around you, so having pictures on your website or social media where you look strained or tense, blurry, fuzzy, too filtered, or like you’re faking a laugh may throw a wrench in your branding & marketing. Professional photographer Jenny Levine stopped by the podcast this week to talk about how to find a great branding photographer, what questions to ask, & the tips & tricks to feel prepared for your photoshoot. We also talk about helpful hi…
Finding Confidence in Your Website Copy
When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully.
Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy.
The 3 major problems I see in therapist copy, as…
How to Show Up As Yourself In Videos
It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.
In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…
You're Already a Good Writer
If you’re a therapist you’ve already got most of the skills necessary to be a writer, too. You’re likely:
- Curious about people;
- Interested in sharing information and inspiration; and
- Able to construct a coherent narrative.
That means if you want to write, you should. And if you decide to write and want to get it out there for the rest of the world to read and get paid for it, you should do that, too. Before becoming a therapist I made my living as a freelance writer, which included a 4-y…
Guest Blog: How to Make Weekly Blogging Ridiculously Easy and Fun
How to Make Weekly Blogging Ridiculously Easy and Fun by Natalie Moore
As private practitioners, we know the benefits of blogging for our practice.
1) It builds our website’s S.E.O., making it easier for our ideal client to find us.
2) It helps clients get to know us, starting the therapeutic relationship before a phone call is even made.
3) We build an audience to connect with over time that we can offer additional services to – should we choose to publish a book, launch an eCourse, etc.
…5 Ways to Dance With Your Fear of Online Marketing
Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully. He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well. When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me gla…
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