Marketing

So here I am, back from maternity leave and getting all my ducks in a row with both businesses so the content of this post is what’s on my mind. Balance is big for me right now and as you’ll see in this post, I was feeling like a train wreck for part of last year. Here's the story: Let’s start with a guy named Jeff Walker; he’s a brilliant, likable, extremely successful entrepreneur who a bunch of multimillionaire entrepreneurs listen to about how to “launch” their products or services. Being a …

People often ask me about our social media presence as private practice therapists. Which platforms to use, how often to post, what to post, etc. At least 50% of the time, the person asking then tells me how much they don’t want to use a specific platform, how much they hate social media, how they don’t want to turn their relaxing Facebook time into business. Much like my email list stance, I’m about to say something unpopular: you don’t have to leverage social media to build your business. Yes,…

Networking is one of the single most important factors in practice-building. I know it’s not what you want to hear but I’m about to make it easier for you. Here’s the deal: we all know there are sucky therapists out there. We can tell in a single conversation what kind of a space they hold, how well they actually listen, if they seem empathetic, if they off handedly call yo “babe”. I’m going to interrupt myself with this quick story: I was at a dinner sponsored by an Eating Disorder Treatment Ce…

a.k.a Why I deleted my Social Media Accounts, My Blog, and the Newsletter Sign-Up Form on My Website. A Guest Post by Natalie Moore, MA, MFT Intern

(A note from Allison: Today I'm featuring a guest blog from Natalie Moore. She's a therapist in California who has REALLY done a great job using her voice and being seen. She has been a member of the Abundance Practice-Builders Facebook Group and you may have heard her being interviewed on this episode of the Selling the Couch podcast about networki…