Guest Blog: What Happens When You Decide To Write a Book

I've admired Mercedes Samudio's social media savvy for years. She's built an amazing platform around Shame Proof Parenting that I not only appreciate as a fellow businesswoman, but also as a parent. Her book is phenomenal and you should get it asap if you're a parent or if you work with parents or kids.

Mercedes recently provided a module for the Marketing Fundamentals eCourse in the Abundance Party that's all about publishing a book so I finally got to meet her outside of Facebook and she was …

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If You Market It, They Will Come

I see it all the time. People wanting to encourage each other in the FB Groups saying things like “Yes! If you build it, they will come!” My consulting clients say it to me with a hopeful voice, “If I build it, they will come, right?”

Well… not if they can’t find you. Not to be a downer, or to betray my woo-woo side, but your intention to be a private practice therapist is not actually enough to have a successful business. You can manifest like a mofo, but if you have no way of letting potential …

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5 Ways to Dance With Your Fear of Online Marketing

Daniel Fava has been a really helpful member of the free Abundance Practice-Builders Facebook Group for a long time. He’s a tech guy with a therapist wife and you can tell from this post that he blends the emotional and technological beautifully.  He’s seen how having an amazing website helped his wife’s private practice and is driven to spread the love to others’ practices as well.   When I asked him to guest post, I was thinking more about his tech know-how, the kind of stuff that makes me gla…

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I Got Sued (For Something You've Done!)

Y’all are gonna have to bear with me on this one as it’s part blog/part journal. As all this was happening I kept soothing myself with “When I share this others will learn and it’ll keep it from happening to them. That’s why this is happening to me.” I even insisted the gag order be removed before settling because otherwise I just couldn’t make sense of the experience. Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned th…

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Fear of Being Seen

I got to consult with Wesley Little in June. She’s a total go-getter. Even while talking about places that she needs help, she comes across as confident. Her website comes across as confident. So I was really excited that she pitched this fear of being seen blog post. We often don’t realize that the part of us that other people see isn’t always reflective of what we feel. Especially when we’re quaking in our boots. As I read the following post, I just kept nodding my head. I’ve sooooo been there…

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You Don't Need A Consultant

In a facebook group I watched the unfolding of one of variations of the “consultants aren’t helpful and are out for your money” conversation. I watch these with interest and a tinge of fear. Is it me they’re talking about? Do they think I’m one of the money-grubbers who takes advantage? So, let me be 100% totally clear: You don’t need a consultant. You can build your practice without one just fine. I don’t want anyone to get the impression that they’re going to crash and burn without the …

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You May Be Working Too Hard

I started out 2016 with a blog post called 2016: The Year of Not Hustling. At the time I wrote that I was in therapy and working really hard to divorce my self-worth from my “achievements”. Like my clients with Anorexia, every time I hit a goal I set another, more intense one. And because I was hitting my mark I was getting positively reinforced for it. Workaholism is real. Obsessive drive is about more than wanting to do what I love, provide for my family, fear of failure. Like most addictive b…

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SEO for Therapists using Squarespace

Jeff Guenther of The Practice Academy has been so helpful to many of you in the Abundance Practice Builders Facebook Group (Hop in!) so I was thrilled he agreed to write a post about increasing your Search Engine Optimization (SEO), especially when he wanted to make it specific to Squarespace.

If you’re like me, it’s easy to get overwhelmed by this stuff. My I-don’t-do-tech brain starts to freak out and tell me I can’t do it. Jeff makes it easy. He breaks it down into manageable steps and show…

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7 Compelling Reasons to Launch a Podcast

You guys probably know today’s guest blogger, Melvin Varghese, as the founder and host of the Selling the Couch Podcast. Over the past year we’ve become friends and I can assure you he is just as kind, warm and genuine as you think. A few months ago, after playing with the idea of launching my own podcast, I turned to Melvin for a podcast consultation. I wanted to flesh out some ideas before taking the next step. Melvin blew my mind in that consultation. I knew he’d had huge success with Selling…

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Two Days To Build Your Practice

I haven’t written for the sake of promotion since last August when I went on my launch/promotional blitz and hated it. Those of you who hung in there with me through that, thanks! Last week I talked about how one of the company values is that we are ambitious and not afraid to sell. Then I sat down to write this post and found that I was, in fact, stupidly squeamish about telling you about what I truly consider an opportunity. If we were having coffee I wouldn’t feel that way. Like if you said…

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