Episode #459: Overwhelmed to Strategized

Tune into today's episode as Allison & Abundance Community member Alyse discuss honing your niche before getting off insurance, how to get results (& how to not get results) from social media, plus the importance of being intentional & strategic about every marketing strategy.

Sponsored by:
TherapyNotes®

Want the opportunity to have a 1:1 with Allison? Join the Abundance Party today & get 40% off your 1st month with coupon code BEACHBALL: https://abundancepracticebuilding.com/abundanceparty

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Finding Out Your Ideal Client is...You!

When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.

I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles t…

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Stuck on the Niche Question

You’ve probably heard a thousand times that a niche is really important in building a private practice. Maybe you resisted it. Maybe you wanted to embrace it but couldn’t decide who you wanted to choose. Then you read another thing that harps on the need for a niche. And another. And all the sudden the pressure is mounting and you start to think that if you don’t pick the perfect niche it’s all going to be an awful, terrible shameful shell of a practice.

 

Take a breath. I got your back.

 

A niche I…

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If You Market It, They Will Come

I see it all the time. People wanting to encourage each other in the FB Groups saying things like “Yes! If you build it, they will come!” My consulting clients say it to me with a hopeful voice, “If I build it, they will come, right?”

Well… not if they can’t find you. Not to be a downer, or to betray my woo-woo side, but your intention to be a private practice therapist is not actually enough to have a successful business. You can manifest like a mofo, but if you have no way of letting potential …

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