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niche

Oct 23, 2017 05:00am

By Allison Puryear

Under niche, Practice-Building & Strategizing

6 min read

Stuck on the Niche Question

You’ve probably heard a thousand times that a niche is really important in building a private practice. Maybe you resisted it. Maybe you wanted to embrace it but couldn’t decide who you wanted to choose. Then you read another thing that harps on the need for a niche. And another. And all the sudden the pressure is mounting and you start to think that if you don’t pick the perfect niche it’s all going to be an awful, terrible shameful shell of a practice.

Take a breath. I got your back.

A niche I…

What I Expected vs What Happened: a Guest Post from Lindsay Melka

I am so grateful to have gotten to consult with Lindsay Melka and I’m honored that she is writing for the blog this month. She is brilliant, thoughtful, brave and so honest it sometimes makes my heart ache. You’ll get to hear more about her story (the really hard part where she had to stop working entirely to take care of herself) on the podcast June 5 when we flip the usual podcast structure and talk about some unspoken about things that can happen to us as we build. I know a lot of us learn by…

Busting Your Niche Hesitations

No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche. At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 ye…

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