Episode #322: I'm Having Some Anxiety Choosing my Niche. Can I Change it Down the Line?
In today's Ask Allison episode of the podcast, Allison explains how one's niche can (& probably will) change & how to navigate this shift in your marketing.
Sponsored by:
TherapyNotes™
Episode #320: How Do I Market to My Niche of High Achiever Millennials? Is This Too Broad of a Niche?
In today's Ask Allison episode of the podcast, Allison explains the difference between a niche, ideal client, & demographic. She also emphasizes the importance of having a clear niche for marketing purposes.
Sponsored by:
TherapyNotes™
For free resources, including our weekly worksheets & our 3 Steps for a Full Practice training, visit www.abundanceparty.com/free.
Episode #302: I Thought Getting Clients Would be Easier Than It Is. What Am I Doing Wrong?
Struggling to get clients & not sure why? It's probably because of your niche (or lack thereof). Tune into this week's Ask Allison episode of the podcast to learn more.
Sponsored by:
TherapyNotes™
For free resources, including our weekly worksheets & our 3 Steps for a Full Practice training, visit www.abundanceparty.com/free.
Episode $291: I’m Doing the Work. Where are the Clients?
In today's episode, Allison helps Inner Circle member Sarah Jane hone in on her niche & website copy. The two also create an Instagram strategy to drive more clients Sarah Jane's way.
Sponsored by:
TherapyNotes™
Brighter Vision
Interested in a 1:1 with Allison? Join the Inner Circle for monthly opportunities to book a 1:1 with Allison for life. Visit abundance party.com/innercircle to learn more.
Episode #275: My Niche is Me
In today's episode, Allison helps Abundance Party member Anita navigate her niche, which hits quite close to home.
Sponsored by:
TherapyNotes™
Brighter Vision
Want to build the private practice of your dreams? The Abundance Party can help! Learn about our most popular membership offering here: https://www.abundanceparty.com/
Episode 247: When Your Caseload is Niched But Not Ideal with Sarah
Have a niched but not ideal caseload? Then this podcast episode is exactly what ya need! Listen as Allison & Inner Circle grad Sarah discuss how to get more specific with marketing in order to reach your ideal client.
Sponsored by:
TherapyNotes™
Brighter Vision
Check out our free resources: /resources-allison-puryear/
Episode 245: Changing Theoretical Orientations with Djuna
Feeling like your program hasn't prepared you for your niche? You're not alone! In today's podcast episode, Allison chats with Abundance Party member Djuna & breaks down the steps to take if you feel untrained around your ideal client.
Sponsored by:
Brighter Vision
TherapyNotes™
Learn more about the Party: https://www.abundanceparty.com/
Is There a Niche Gray Area?
One of the questions I get most frequently is, Do I Have to Have a Niche? And I usually come down on the side of pro-niche. Here’s why:
Having a niche helps you:
- Define your marketing strategy.
- Know where to network.
- Gain clarity for your practice.
I think of niches as necessary to build at a reasonable pace for anyone and necessary for private-pay practices. Non-specific niches that therapists feel they have that clients don’t see themselves in are “people in a life transition” or ‘people w…
Finding Out Your Ideal Client is...You!
When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.
I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles t…
Stuck on the Niche Question
Take a breath. I got your back.
A niche I…
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