Niche

Have a niched but not ideal caseload? Then this podcast episode is exactly what ya need! Listen as Allison & Inner Circle grad Sarah discuss how to get more specific with marketing in order to reach your ideal client.

Sponsored by:
TherapyNotes™
Brighter Vision

Check out our free resources: /resources-allison-puryear/

Feeling like your program hasn't prepared you for your niche? You're not alone! In today's podcast episode, Allison chats with Abundance Party member Djuna & breaks down the steps to take if you feel untrained around your ideal client. 

Sponsored by:
Brighter Vision
TherapyNotes™

Learn more about the Party: https://www.abundanceparty.com/ 

One of the questions I get most frequently is, Do I Have to Have a Niche? And I usually come down on the side of pro-niche. Here’s why:

Having a niche helps you:

• Define your marketing strategy.
• Know where to network.
• Gain clarity for your practice. 

I think of niches as necessary to build at a reasonable pace for anyone and necessary for private-pay practices. Non-specific niches that therapists feel they have that clients don’t see themselves in are “people in a life transition” or ‘…

When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.

I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles …

You’ve probably heard a thousand times that a niche is really important in building a private practice. Maybe you resisted it. Maybe you wanted to embrace it but couldn’t decide who you wanted to choose. Then you read another thing that harps on the need for a niche. And another. And all the sudden the pressure is mounting and you start to think that if you don’t pick the perfect niche it’s all going to be an awful, terrible shameful shell of a practice.   Take a breath. I got your back.   A nic…

Consult Monday

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Maya Benattar of Maya Benattar Counseling and Music Therapy

Maya Benattar, MA, MT-BC, LCAT is a music therapist and psychotherapist in New York City. She helps overwhelmed and anxious women learn to be gentler with themselves, slow down meaningfully, and connect deeply with their creativity and power. In addition to her therapy practice, M…

No matter who I’m working with, no matter what context, be it Group or Free Individual Consultation (yes, that’s a thing, email to get scheduled), I always start with creating a niche. At least 30% of the time the person doesn’t want to go there. Usually they don’t want to limit themselves or they think they’re niching themselves with a population like “women in transition ages 25 to 60.” (Think for a second about the difference in marketing to a 25 year old in a quarter-life crisis and a 60 ye…