Blogging

Ok, so you’ve done it! You’ve built your dream practice - possibly with the help of the Abundance Party ;). Now, you’re moving to a different part of the state and you’re unsure of how to make the transition. You’re the sole provider and aren’t moving for a new job, just a change in scenery. How do you go about this? What do you do?

I have two words for you: online therapy. You can SLOWLY transition from 100% Place A to 100% Place B or maintain a practice in both.

Maintain your current referral…

Are you getting lots of interest calls but having trouble converting them?

Without hearing your phone calls, I can’t accurately diagnose the problem, but here are the therapist mistakes I see most often that prevent conversions.

Clinicians don’t assume the client is calling to make an appt. They treat it like an information collecting call. They say things like “look at your schedule and call me back if you want to work together.” Think about it like this-- what if you called a dermatologist f…

Marketing on social media can feel challenging. Social media can be an...interesting place, but it's also a place where our ideal clients spend a lot of time. Reaching your ideal client on social media can also really boost that imposter syndrome - wouldn't having more followers make you seem more authoritative, more an expert? Is having a low follower count keeping you from marketing on social media?

Just keep in mind, every non-celebrity you follow who has thousands, tens of thousands of follo…

The best possible thing you can do for your practice is to make choices that keep it sustainable. Is social media bringing clients in the door? Is it the kind of marketing you want to be doing?

Let’s say social media IS bringing clients in the door. Let’s say it’s your biggest referral source. Let’s say you DO love it but it can be a bit much sometimes.

The answer is ABSOLUTELY you can take a break. You can just take a true break and have a gap in your feed or you can schedule posts out ahead of…

I’m seeing some blogs and vlogs and Reels and questions about how to build a rapport with clients online but not a lot of clarity around who that info is meant for, so let’s shed some light on that! Right now building a rapport with clients online can mean one of two things: building a rapport with a client while doing online therapy or or building rapport with potential clients through online marketing. So let’s talk about both!

For online counseling, you may be surprised that what you normally…

I don't know about y'all but the world has changed a little since I was in grad school. New grads and new group practice owners have reached out a lot recently about two things: tattoos visible in the office and the dreaded dress code conversation with new staff or supervisees.

I think we can all agree that there's bigger stuff going on in the world right now than a clinician having a visible quarter-sleeve tattoo or wearing a ripped pair of jeans to session. Unless someone's coming to work dre…

We get a lot of questions about the best way to start a podcast. First I’d get crystal clear on the point of your podcast. All the other stuff - the good microphone, the headphones, the software and platforms - that can come second. Ask yourself if your content has a clear audience then think through the structure: when do your podcasts air? Will you keep to a production schedule or will you air them kinda willy-nilly as they’re done?  How much time in your schedule do you have to schedule gues…

I get a lot of questions that sometimes showcase more disappointment and discomfort at a certain stage of practice building than they are questions about a business name or a cranky landlord.

One issue that comes up a lot is what to do when someone has the same practice name as you. We’ve heard about this from clinicians down the street from each other with the same name and from people upset because someone across the country has the same name.

Unless you trademark your business name, this is …

There are a ton of opinions about the fairness of cancellation policies in Facebook groups, group chats, in group practices & probably even etched into a petroglyph somewhere. Fair is fair, & fair is subjective, so let’s look at the fairness of cancellation policies.

I want everyone reading (or watching, or listening) to know that there isn't a right or wrong here. You must set policies in your practice that you've thought through & that you'll uphold.

As a parent, I can confirm that things don…

It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.

In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy photog…