The Abundant Practice Podcast & Blog Spot!

SEO can feel daunting, especially if the idea of sitting down to write more stuff after all the writing you did for your website copy makes you want to use your laptop as a $1000 frisbee. Join Jessica Tappana of Simplified SEO and me today to talk about SEO, your website copy (both blogs and your website copy), the pros and cons of dropdown menus, service pages, and where to get the most bang for your buck for SEO. We’ve got some great, actionable advice for you - yes, even if you want to play f…

Your development as a clinician is important and I will always advocate that you seek out great supervision at the start of your career. Just because something or someone seems "legitimate", the way an agency job seems legitimate, doesn't mean it's good or that you’re becoming a better clinician for it. This week’s Ask Allison and worksheet is all about getting the right resources under your belt to hone your skills and get what you need to serve your ideal clients - even if you’re not in pr…

Self-disclosure is a hard stop for us as therapists, right? Our training and agency time tell us even a family photo on your desk is too much disclosure.  But in truth, a lot of what happens in our lives is relatable. So what role does intentionality play? I’m so excited to have Dr. Rosie Gilderthorp as our featured speaker this month and guest trainer for the Abundance Party. Join us as we talk about the types of disclosure to avoid in your marketing and boundaries, what are appropriate stories…

When we go through school, our internships, and agency work, we start to get an idea of who we do great work with and what clients bring out the best of our clinical skills and flourish because of it. A great fit for you is also a great fit for your client, and great fits lead to healing which, come on, is awesome.

I would say that out of the hundreds or thousand people I’ve talked to about niche, 85% of the time our ideal client is a version of ourselves. My ideal client for therapy resembles …

When people join the Abundance Party or Inner Circle, one of their major pain points is their website copy; they're afraid to show up or get started. They've had really bad feedback that was probably unwarranted or a little harsh or someone pointed out a grammar error a little too gleefully. 

Sometimes formatting can be a barrier- or branding can feel chaotic. This could be contributing to what I’m guessing the primary problem may be… the copy. 

The 3 major problems I see in therapist copy, as…

It took me some time and some work to get comfortable on video - my Vimeo account is just a wasteland of starts and stops, flubbing what I'm saying, or just feeling like it wasn't quite there yet. I have a lot to say on this subject so buckle up.

In the Abundant Practice Builder's Facebook Group I posted one of the first videos I tried to film. My scripts were written, my content was something I was proud of. I was launching a program and I know it was super-helpful too. I borrowed fancy phot…

Congratulations! You’re starting your private practice! Now you’re just so excited to get all these new ideas out into the world. 💡 But what do you do now and what do you save for later? We tend to get caught up in the idea of doing all the things. Mostly because we’re excited for something new and also because agency life teaches us that we’ve got to be doing all the things - to be worthy of a raise, a promotion, job security and mobility. And the cool part is that once you start your private p…

It’s essential to CYA when you're considering integrative practices.  Taking a look at how your practice might evolve or split into two businesses over time is the best route to take. These are the kinds of things that come up as your business mind and goals change and grow. Simply put, your license wasn’t meant to hold all your awesome ideas. Join Abundance Party Guest Sally and me as we talk about marketing and networking integrative therapies with other therapists, other integrative practit…

When your phone starts ringing and ringing a lot 📱(we love to see it), two questions tend to come up almost immediately - how much do you continue to market now that you have a steady flow of referrals, and how do you manage that flow once your practice is full? Just like your practice has seasons, your marketing process will change as you get full and then again as you gradually graduate out clients. I also cover the importance of returning phone calls and emails because people who nee…

In the cloudy and snowy depths of February, we’re familiar with shadows and the heaviness that can come with literal and figurative seasons. Hannah Green joins me today on the podcast to talk about shadow, creativity, and the seasons of our lives and our practices. The snow is going to melt, your phone will ring, and in the meantime, what’s your process for staying kind to yourself?

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