Episode #705: Marketing To 25-45-Year-Olds

In today’s Ask Allison, we’re digging into a common question: How do I respectfully describe my ideal client group—ages 20–45—without reducing them to a number?

Short answer: you don’t start with the age range. You start with the real people behind it.
In this episode, I’ll show you why age alone isn’t a true niche, what actually draws clients in their 20s to 40s to therapy, and how to write in a way that speaks to their lived experiences—not a demographic label. You’ll learn h…

Read more…

Episode #702: Eldest Daughter Therapy

Abundance Community member Veltimar shares how she’s built her therapy niche around supporting over-giving women—especially eldest daughters—who struggle with stress and anxiety caused by blurred boundaries and family expectations. The conversation dives into common client patterns and behaviors, such as taking on too much responsibility or reaching a breaking point under pressure. We also discuss the process of shifting from an insurance-based practice to a private-pay model, covering financi…

Read more…

Episode #701: How To Change Niches In Your Private Practice

Thinking about switching your niche? You’re so not alone. It can feel exciting and terrifying—but it’s actually one of the healthiest moves you can make for your practice.

In this Ask Allison, I’m breaking down how to make the transition without burning it all down—from clarifying your “why” to handling the marketing, money, and mindset shifts that come with change.

If you’ve been craving something new in your work, this one’s for you. 💡

Sponsored by TherapyNotes®: Looking to switch…

Read more…

Episode #699: What Am I Doing Wrong

In this Ask Allison, we’re tackling a big question: Why isn’t my practice filling up?

You’re not alone—and it’s not your fault. Most therapists were never taught how to market or niche effectively.

We’ll cover the three biggest culprits—an unclear niche, weak marketing, and doing too much at once—and how to turn things around with clarity and focus.

Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at the…

Read more…

Episode #697: Ask Allison Live

My live Ask Allison recording sessions are a great way to get free, conversational support. Today’s podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in September. In it, we cover topics like marketing strategies for therapists, transitioning off therapy platforms, networking and relationship building, niching and messaging, and practical tips for marketing and practice management.

Watch the entire Ask Allison Live recording on…

Read more…

Episode #691: Transitioning From Academia To Private Practice, feat. Dr. Sumi Raghavan

Today’s guest, Dr. Sumi Raghavan, PHD, joins me to talk about her powerful transition from academia to full-time private practice. She shares the motivations behind her decision, the challenges she faced along the way, and the key moments that shaped her journey.

We dive into what it was like to balance academic responsibilities while building a trauma-focused, cross-cultural therapy practice—and what ultimately led her to go all-in. Our conversation covers everything from strat…

Read more…

Episode #686: When You Need A Full Practice ASAP

In today’s Ask Allison, we’re breaking down the smartest way to grow a part-time practice without burning out. You’ll learn the four steps that matter most: calculate your income target, choose a niche that speaks to client pain, build a website that makes clients feel instantly understood, and network where your ideal clients already turn for support.
 
By the end, you’ll know exactly how to focus your time and energy so you can grow with clarity, protect your bandwidth, and set yours…

Read more…

Episode #685: Shifting Niches

In today's podcast, Abundance Community member Megan and I dive into her plans to niche her practice around ADHD and eating disorders, especially for high-functioning adults who may be late-diagnosed. We talk through website messaging, fee setting, and session structure—all while keeping her growth goals aligned with ethical practice. We also explore the role of self-disclosure in marketing, weighing how sharing personal experiences can strengthen connection while protecting boundaries.

Spons…

Read more…

Episode #681: Narrowing Your Niche

In today's podcast, Allison chats Abundance Community member with Cheryl to explore the niche of moral perfectionists—those caught between wanting to do more in today’s political climate and feeling paralyzed about where to start. They talk through how guilt, overwhelm, anxiety, and depression often show up for this group, even when many don’t see their struggles as “therapy-worthy.” Cheryl and Allison dig into how therapists can communicate this niche effectively, especially by …

Read more…

Episode #680: Why Is Choosing A Niche So Hard?

Struggling to commit to a niche?

In today’s Ask Allison, I’m sharing why your niche doesn’t have to be perfect—or permanent. You’ll learn how to approach niching without the pressure, why it’s more like dating than marriage, and what to do if you’re battling indecision or imposter syndrome. By the end, you’ll know how to choose a “good enough” niche for right now, move forward with confidence, and give yourself permission to pivot as your practice grows.

Sponsored by TherapyNotes®: Use pro…

Read more…

Due to a website migration, historic links pre-fall 2022 may be broken; please get in touch for new links. Please also note that historic podcast episodes may contain out-of-date information and highlight sponsors that we no longer work with.