Business

It’s so easy to go full throttle when you get excited about something. I’m the last one to tell you to dampen your enthusiasm… if you’ve know me at all you know my excitability and passion are not the most easily containable. But here’s the deal: we only have so much time and energy. There are 1 million different ways to market your private practice but that doesn’t mean you have to do all of them. I’d so much rather you go deep on a few activities than to spread yourself, and your message, too…

Y’all are gonna have to bear with me on this one as it’s part blog/part journal. As all this was happening I kept soothing myself with “When I share this others will learn and it’ll keep it from happening to them. That’s why this is happening to me.” I even insisted the gag order be removed before settling because otherwise I just couldn’t make sense of the experience. Ok, let me back up about a few months. During an individual consultation with a practice-building client, my client mentioned th…

When I was in my early 20’s I overheard a strikingly beautiful woman complain about being gorgeous. I had absolutely zero empathy for her (or myself for like, anything). Her statements stuck in my head though and I now feel not just empathy, but awe at her vulnerability. From a more secure, mature perspective, I can totally see how being bikini-model-hot at 20 would make it hard to meet someone who gave a shit about who you were on the inside. It wasn’t a humble brag; she was just stating a fact…

Today’s seemingly unsexy topic will actually help you build clientele. Really! Let me explain why. We’ve all been there. Somehow we got behind on your notes. Boring, awful, annoying notes. If you work in an agency, you’re probably VERY familiar with this, but you have some sort of system that makes you get it done by a certain time (audits, standard of care agreements, bosses). If you’re in private practice, though you’re likely seeing fewer people and have more down time, it’s easy to get behin…