Marketing

Allison and guest Jenn Lowe, M.A., LPC, LCMHC, RPT, sit down to talk through the common missteps therapists run into in private practice. They cover everything from setting clear financial goals to choosing marketing strategies that stay focused instead of scattered, along with how to seek the right kind of professional support as your practice grows. Jenn also shares her perspective on the importance of boundaries in day-to-day clinical work and the value of building strong professional netwo…

Abundance Community member Adell shares how she’s planning her transition from part-time to full-time private practice, focusing on strategies to attract more private-pay clients and manage a waitlist effectively. The conversation explores her use of Instagram for client growth and content creation, with guidance on staying productive and avoiding burnout. We also dive into approaches for scaling the practice through group sessions and intensives, plus practical strategies for building her ema…

Abundance Community member Chris shares how he’s refining his marketing strategy for his anxiety-focused practice, particularly targeting professionals experiencing performance and panic anxiety. The conversation dives into content approaches that feel authentic and engaging on Instagram, including sharing personal experiences and professional examples to connect with the right audience. We also explore strategies for creating consistent content, advertising effectively, and refining messaging…

My live Ask Allison recording sessions are a great way to get free, conversational support. Today’s podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in September. In it, we cover topics like marketing strategies for therapists, transitioning off therapy platforms, networking and relationship building, niching and messaging, and practical tips for marketing and practice management.

Watch the entire Ask Allison Live recording on…

In today's podcast, Abundance Community member Adina and I dive into the art of professional networking—how to build genuine relationships while still being intentional about referrals. We talk about keeping connections warm through small, thoughtful gestures and the balance between giving and receiving in referral dynamics. Adina also shares where she’s at with her SEO and website performance, and we explore ways to strengthen her marketing by tuning into the exact search terms potential clie…

In today's podcast, Abundance Community member Ashley and I explore the growth of her Tampa-based private practice, where she’s managing 50 clients and feeling the strain of 32 weekly sessions. We talk through burnout, fee adjustments, and the impact of charging $80 per session in a high-cost area. Ashley shares her interest in refining her ADHD niche, especially with medication-resistant adults, and we discuss balancing strategy work with deeper emotional processing. We also look at ways to b…

Ellie Miller, LCSW-C joins me in today’s episode to talk about showing up authentically in your marketing and why it matters for therapists. We dig into simple, effective ways to uncover your natural writing voice—like gathering feedback from loved ones and paying attention to how you communicate casually. Ellie also shares tips for building a brand voice cheat sheet, using AI tools like ChatGPT with intention, and steering clear of the overly academic language that can create distance with po…