If you’ve been within 10 feet of me, you probably already know: I’m wildly passionate about helping therapists build full, sustainable, aligned private practices. Just as passionate as I am about helping therapy clients change their lives.

But I didn’t come into private practice effortlessly—or even confidently.

After nearly burning out in toxic agency jobs, I started a small part-time practice to remind myself that I didn’t actually hate therapy. When my family made a cross-country move to support my spouse’s career, I decided to go all in.

Armed with marketing books and whatever advice I could pull from other private practice therapists, I launched a full-time practice in a city where I knew no one — and was told the market was “totally saturated. There were moments of panic. Impostor syndrome. The familiar therapist fear of not being liked, not being good enough, or (gasp) being seen as a businessperson.

But I did what we encourage our clients to do: I felt the fear, I moved through it, and I showed up anyway.

Within 6 months, I was full. I made more in five months than I ever had working two agency jobs. And more importantly, I was doing meaningful work that didn’t break me.

After another cross-country move, this time with a toddler in tow, I built my third successful practice—again in a “saturated market.” Spoiler: it grew even faster than the last.

That’s when I realized: this isn’t magic. It’s a system.
When you have clarity, confidence, and a strategy that actually fits you, practice-building doesn’t have to be a struggle.

So I started Abundance Practice Building — to help other therapists do the same. Because when therapists reach their goals, change ripples out in every direction. And being part of that? It lights me up.

In the spirit of vulnerability (my favorite and most uncomfortable growth tool), I’ll say this clearly: Helping therapists build their practices is my calling. And I’m giddy to share it with you.